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Amazon Ditches Its Controversial Incentivized Review Program

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Cornelius Jones
Oct 04, 2016 05:00
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Until recently, Amazon s review system allowed for a deceptively biased loophole: users could receive free products from companies in exchange for an honest review.

These were still pretty biased, so Amazon s getting rid of them.

Starting immediately, Amazon will no longer allow reviews from customers who have received free products in exchange for reviews, no matter how they re marked.

There is one key exception, however: the Amazon Vine program.

With Vine, Amazon facilitates the review process directly which, at least according to the company, helps eliminate bias since Amazon won t deliberately pick out reviewers that give good reviews.

Likewise, reviewers are less likely to worry their free ride will be cut off if they give a bad review to an Amazon Vine product.

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Cornelius Jones
Oct 04, 2016 05:00
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