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Samsung faces tarnished brand and US$630m lost sales opportunity from Note 7 fiasco

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Diane Thomason
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Samsung Electronics' Galaxy Note 7 on display at the company's headquarters in Seoul, South Korea, on October 10, 2016.

Samsung Electronics faces a severely tarnished global brand, more than US$600 million in estimated lost sales and a crisis of confidence for failing to swiftly resolve the problems of its flawed Galaxy Note 7 smartphone, analysts said.

The beleaguered South Korean technology giant is also expected to see tougher competition from other major Android smartphone suppliers amid an investigation into cases of Note 7 replacement units catching fire, more than a month after the company started a global recall of about 2.5 million of themodel, whose faulty batteries were blamed for previous incidents.

Samsung s brand has been dragged through the mud by this whole Note 7 situation, Bryan Ma, a vice-president at technology research firm IDC, told the Post on Monday.

This could, of course, lead to an erosion of its smartphone sales, especially against strong Chinese smartphone brands like Huawei, Oppo and Vivo.

A lot of rich Chinese across the country would not think of buying Samsung s Galaxy smartphone models now

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Diane Thomason
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