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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

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Christopher Hardy
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Getting the attention of today s consumer is harder than ever before.

They are on multiple devices, accessing numerous forms of media.

Their paths to purchase are as varied as flavors of ice cream.

And many use ad-blocking technology to run from attempts to reach them.

It s like chasing fireflies that light up and disappear in the dark just as you swing your net.

This is a reality that won t be changing anytime soon.

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Christopher Hardy
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