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Hillary Clinton's campaign drew inspiration from the Apple logo

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Jacqueline Cleghorn
Oct 12, 2016 17:12
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Apple has one of the strongest brands in the world, with surveys frequently ranking it as the most valuable global brand.So it's no surprise that Hillary Clinton's campaign for president might want to "think different" and take a little bit of inspiration from the iPhone maker.

Wendy Clark, a marketing executive who is currently CEO of DDB, compared Clinton's "window logo" in development at the time to Apple's famous rainbow logo in an email included in the John Podesta emails leaked by Wikileaks.

Clark had been rumored to be working on Clinton's campaign.In her self-described "branding diatribe," she explains that although Apple's logo has nothing to do with computers, it has become associated with its products — the same way Clark hoped that Hillary's logo would become associated with her campaign and policy positions.

"Similarly, Apple, the world s most valuable brand, launched with their rainbow apple mark in 1976.

It simply stood for creativity, thinking differently," Clark wrote.

The rainbow Apple logo was actually introduced in 1977, and was retired in 1998.

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Jacqueline Cleghorn
Oct 12, 2016 17:12
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