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Shine is rolling out on-demand life coaching via text message

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Bryan White
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A startup called Shine is rolling out a new service offering on-demand life coaching via text messages as a paid tier to its free, daily texting service.

While a number of today s chatbots and SMS-based concierge services have been focused on helping people shop via text message, Shine to date has instead focused on helping you become a better person.

Through automated texts, Shine delivers daily self-help, encouragement, and advice to its subscribers, via either SMS or Facebook Messenger.

Launched into beta roughly a year ago, Shine s free service is largely targeted toward a millennial audience.

Every day, it sends out an automated text that tackles life s struggles.

For example, recent texts I ve received from Shine have delved into subjects like facing criticism, trying to let go of the need to exert control over everything, overcoming procrastination, practicing patience, learning self-compassion, and so on.

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Bryan White
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