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Google acquires Famebit to give creators more branded content opportunities

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Jack Scharfenberg
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In a move to help YouTube creators connect with brands and create more branded content opportunities, Google announced yesterday it was

Billing itself as the leading self-service marketplace in the branded video space, Famebit serves both sides of the influencer marketing relationship between creators and brands.

According to Famebit s announcement on the acquisition, more than 25,000 branded videos have been created via the platform.

Today, we re excited to announce that Google has acquired FameBit — a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion.YouTube Creator Blog

Famebit reports it will continue to remain a standalone operation for now.

Google s announcement also confirmed the acquisition will not alter how creators work with brands.

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Jack Scharfenberg
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