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Facebook’s Instant Articles now support 360 photos and videos

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Alex Blair
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Facebook isn t done adding more features to its Instant Articles product.

Starting today, it ll now display 360 photos and videos shared by publishers, which could be an interesting opening into experiencing news in virtual reality, like with what The New York Times has experimented with.

We ve been amazed by all the creative and engaging content that publishers, video creators, and storytellers have shared on Facebook in this immersive new format, wrote Josh Roberts, a product manager with the social networking company.

He describes Instant Articles and 360 degree content as complementary, suggesting that articles and media can be combined in order to paint more vivid scenes.

Interested developers will first have to upload their 360 content to Facebook and display it using the company s native Instant Articles video player.

Embed the outputted video into the story and when viewed within the Facebook app, you ll have a 360 experience … hopefully.The inclusion of this media type is aimed at providing more of an immersive experience beyond what a flat and static image currently offers.

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Alex Blair
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Zupyak is a free content platform for publishing and discovering stories, software and startups.