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Chipotle Still on Mend Despite Rewards Program

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Bradley James
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Bad financials continue, even in light of some minor success with its temporary rewards program

Chipotle's recent earnings report found that sales are still sluggish despite introduction of new menu items and a well-promoted rewards program.

Third-quarter revenue decreased almost 15% to $1.04B, below industry expectations of $1.09B.

Single-store sales decreased worse than industry projections as well.

The company's stock is down 36% in 2016.

Chipotle ended its three-month long Chiptopia Summer Rewards program on September 30, and it looks like the quick-service Mexican restaurant is paying a hefty price tag to win back the customers it lost after a series of norovirus, salmonella, and E. coli outbreaks last year.

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