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8 Tips for Producing Advertising That Sells

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Mildred Billups
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In the book, he gave a rather lengthy list of qualities he believed were essential to creating a successful ad campaign.

What are some interesting facts about how it is made or the ingredients that go into it?

It was an actual line from a company report that his research turned up and his instincts recognized as a big idea.

The better positioning, which he used, was as a moisturizing soap for women with dry skin.

Consider who your best prospect is and gear your ads to that person.

Don t try to please everyone -- you can t. A dress shop might position itself as the trendy place where teenagers and young women in their twenties shop, or a sophisticated store for upwardly mobile professionals, or the place where mature matrons of a certain income level buy clothing for special occasions and cruises.

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Mildred Billups
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