the Facebook ceo and founder Mark Zuckerberg.
the Media industry, since several years in open warfare with the so-called annonsblockerare, i.e. software that blocks banner ads from being displayed to users.
According to some estimates, costs annonsblockerarna media companies hundreds of billions of dollars in lost ad revenue every year.
nor is the large social networks – which serve the vast majority of their money on just ads – is immune to the phenomenon.
In the spring, wrote the Facebook, therefore, if the code that controls the social network's ads for that, simply put, make them invisible for the annonsblockerare.
the Idea was to make it impossible for the software to distinguish paid Facebookinlägg from the usual posts from other users.