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Indus, the startup building an Android OS for India, targets deals with Chinese OEMs

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Porter Johnson
Nov 04, 2016 07:47
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Indus, the startup developing a localized version of Android for India, is now going after international OEMs after it clinched a deal that will local giant Intex sell smartphones powered by its operating system.

Intex has around 10 percent of sales in India, according to data from Counterpoint Research, so landing the firm as a partner will boost Indus coverage of India s mobile landscape.

The partnership also means that Indus has now struck deals with all of India s top phone brands — including Micromax, Karbonn, Celkon and Swipe — meaning it can now its attention to the many overseas firms vying for marketshare in India, one of the few regions to buck the global trend of slowing phone sales.

Our goal is to get OEMs to sign up, Rakesh Deshmukh, Indus co-founder and CEO, told TechCrunch.

Now we want to go ahead and work with Chinese and international brands.

India s smartphone market reached a record high in the recent Q3 2017, according to Counterpoint, with shipments growing 23 percent year-on-year.

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