Chinese ride-hailing giant Didi Chuxing Didi and car rental behemoth Avis have announced a partnership that will give registered Didi users easy access to car rental services when traveling abroad.Available in 175 countries around the world, the tie-up will essentially allow Didi to continue to monetize its 300 million-strong user base, even when they re traveling outside of China.
Through the initiative, the two companies plan to coordinate product, technology and local marketing resources and let Didi users book car rental services directly through Didi s mobile app.Didi Chuxing emerged in early 2015 following a merger between local rivals Didi Dache and Kuaidi Dache.
The service offers smartphone-based car services such as taxis, carpooling, and premium cars with drivers, much like Uber, and it is the market leader in China by some distance.
Back in July, Uber effectively gave up on its mission to conquer China on its own, and elected to merge its Chinese operations with Didi in a $35 billion deal.
A few months previous to that, Apple contributed $1 billion to a mammoth $7.3 billion funding round by Didi.While Uber has been slowly conquering the globe on a region-by-region basis, Didi has its own domestic market cornered.
However, this limits the company s prospects for growth, which is why it s pursuing other avenues to ensure its bottom line continues on an upwards trajectory.