Israeli startup Wizer — backed by market researcher Nielsen s incubator in that country — is launching a new artificial intelligence-powered survey platform.
The platform parses various business reports and other sources to assemble background information in specific industry verticals, like ready meals or food/beverages.
Currently, the focus is on consumer packaged goods CPG and retailers, although new categories can be built.
Marketers define goals, and then answer a series of questions.
The platform pulls appropriate questions from hundreds pre-written by human researchers, and the questions are auto-assembled, without any writing by the marketer, into an online questionnaire of 25-30 questions.
The platform learns about a specific business from the questionnaire s results and feedback from the business.