Related: How This Self-Published Author Sold 10,000 Books with Almost No Money and Zero Connections
That said, authors still have to get creative with marketing.
They grow their following before they release their book.
Carbonaro released her book a little over a year ago, in October 2015.
She accomplished this by following the 80/20 rule: focusing 20 percent of her effort on writing, and 80 percent on promotion.
This makes focusing 80 percent of her efforts on promotion a challenge, but she has managed to make it work by being engaging and interactive on social media -- Evan Carmichael and Nexus have both listed her as a top finance expert to follow on Twitter.