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Playrix has become Europe’s quiet giant in mobile gaming

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William Carter
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In the $36 billion mobile gaming market, Russian developers and publishers are on the rise.

And one of the fastest-growing companies is Playrix, which quietly became the No.

2 game publisher in Europe in mid-September, according to market researcher App Annie.Playrix is a rare company because it has produced three international hits Township, Fishdom, and Gardenscapes , and it has also been successful self-publishing its games in China and Japan — a rarity for non-Asian game companies.

But that s not the only thing that helps them stand out.

Quality prevails in everything we do, said Dmitri Bukhman, in an interview.

We pay a lot of attention to the details to get players to keep coming back, said Igor Bukhman, cofounder of the company, in an interview with GamesBeat.It s been a long journey for the 12-year-old company, which competes with the likes of Zynga, Jam City, and King.About 15 years ago, during high school, brothers Igor and Dmitri Bukhman started selling shareware programs on the internet in their hometown, Vologda, Russia.

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