Where do you go after making some massively popular, and highly innovative music videos?
If you re rock band OK Go, you slow things down.
The video accompanying the band s song The One Moment has just 4.2 seconds of footage, that s shown is spectacular slow motion to last the entire length of the just over 4-minute song.
OK Go previously caught video fans attention ten years ago with Here It Goes Again, shot while the band dances on treadmills, and more recently, the incredible zero gravity video for Upside Down & Inside Out.
The One Moment continues the tradition of visually arresting, excitingly creative music videos.
More: 12 of the greatest Rube Goldberg contraptions, from OK Go to Mythbusters