However, while business experts have piles of valuable information they want to share, few have the skills, time or energy needed to put pen to paper and write the book or article.
As thought leadership and ghostwriting is on the rise, so are platforms and startups like CreateSpace and Upwork, which are offering the option of hands-off, "book in a box" style ghostwriting or self-publishing contracts.
But if someone else writes your book or your content without meeting or speaking to you, what are the chances of that material conveying your true voice and expertise?
I spoke to TED Talk contributor and Blooming Twig founder, Dr. Kent Gustavson about the best tactics for working with a ghost to create valuable content that will really make an impact.
Kent Gustavson talks about the priceless yet worthless value of well-written and well-crafted books.
But the book will also be worthless if it is poorly written, poorly marketed, and sits alone in the author s basement, or at the bottom of Amazon.com.