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5 Tips to Optimizing Personalization

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Ben Gallagher
Nov 30, 2016 02:54
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Personalization has never been easier to provide, but brands continue to falter in the usage of it

Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization and stalking.

From email, social media and web personalization marketing, the wrong approach can sever a relationship.

Surely personalization has never been easier to provide, but brands continue to falter in the usage of it.

Here are five tips that can help brands optimize personalization marketing.

Combine data analysis and social listening data, which may include social media remarks, profiles and data from online interactions, to create poignant yet interesting ad.

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Ben Gallagher
Nov 30, 2016 02:54
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