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How to solve Facebook's fake news problem: experts pitch their ideas

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Robert Russo
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If publishing fake news was punishable with bans on Facebook then it would disincentivise organizations from doing so.

But a growing cadre of technologists, academics and media experts are now beginning the quixotic process of trying to think up solutions to the problem, starting with a rambling 100 page open Google document set up by Upworthy founder Eli Pariser.

Most of the solutions fall into three general categories: the hiring of human editors; crowdsourcing, and technological or algorithmic solutions.

Its proponents say that human judgment is more reliable than algorithms, which can be gamed by trolls and arguably less nuanced when faced with complex editorial decisions; Facebook s algorithmic system famously botched the Vietnam photo debacle.

Humans are also partial to subjectivity, and even an overarching readers editor , if Facebook appointed one, would be a disproportionately powerful position and open to abuse.

It would be less likely to be accused of bias or censorship because anyone could theoretically join, but could also be easier to game by people promoting fake or biased news, or using automated systems to promote clickbait for advertising revenue.

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Robert Russo
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