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The Important Thing Most Podcasts are Missing

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Brian Williams
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Please,Please for the Love of God Do Not Start a Podcast, writes Ryan Holiday, citing Jordan Harbinger founder of the Art of Charm podcast, about why most entrepreneurs should be swayed from not starting a podcast.

Based on the supporting data, Harbinger has a very valid point.

Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons.

They are looking to serve themselves rather than an audience desperate to learn.

Podcasters are all using the same email format to approach guests, and not even taking the time to learn who they are interviewing, rather just looking for the next big guest to pump their numbers.

In 2007, Tim Ferriss published the Four Hour Work Week, the bible for most in the internet marketing world.

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