logo
logo

Report: State of Video Marketing 2016

avatar
Carl Fox
img

Demand Metric and Vidyard have researched video content marketing, and published a collaborative study on video performs as a content type, The State of Video Marketing 2016.

This study also explores where video is hosted, measured, and how video viewing integrates with the sales funnel.

This 2016 study also addresses personalization, and the use of video in Account-Based Marketing ABM .

The analysis of this study s data provided these key findings and others :

Over 90 percent of the study s participants share that video marketing content is becoming more important, a consistent three-year trend.

14 percent are using advanced video measurement, unchanged in all years of the study.

collect
0
avatar
Carl Fox
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.