An illustration shows several devices running Zinc's communication software.
Zinc, a messaging platform for businesses, announced Friday that it is launching a set of new features aimed at helping desk-less workers get the most out of enterprise instant messaging.
First off, the company is launching Broadcasts, a way for businesses to send employees rich notifications that block out all of the other messages and force users to close then before they can resume messaging.
In addition, the company rolled out support for Organizations, which let administrators subdivide all of the Zinc users in their company into a set of smaller groups.
The capabilities are part of the company s focus on building a messaging platform that supports a workforce full of people who don t spend their day in front of a desk.
It s aimed at helping people like hotel housekeepers, field service technicians and security personnel stay in touch with key company information while only interacting with it through a smartphone.