Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials.
Still, many in marketing and advertising remain in the dark about the opportunities interactive offers and how to best leverage its capabilities, including data and customer insights.
Although interactive video is getting easier to create, marketers and advertisers still struggle to understand how it works and how they can leverage it for their brands.
And if so, what do you need to know to reach your goals?
Brands are putting more and more content on the Web, increasing competition for consumers mental bandwidth, thereby lowering the odds of any meaningful engagement.
Creating an immersive and tailored experience leads to longer view times, increased interactions, and more social sharing, which is exactly what content creators are looking for in 2016.