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Novelty of the service connecting consumers and businesses – the "Consumers listen to the product development phase to minimize errors"

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Edward Hickey
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in Finland, has opened a virtual ideatori, who wants to consumers, according to food product development.

Consumers and businesses as the meeting place for a functioning online marketplace trying to take consumers according to the product development idea evaluation or, for example, asks consumers view on a suitable packaging solution and product expression on her face, told the university of Turku in a statement.

behind the Market is Southwest Finland and Satakunta area of food chain development and cooperation project, Innotori.

on Its website, consumers have the opportunity to influence the kind of food the grocery store shelf is in the future to find.

Although the idea market creators are the southwest finns, the service is targeted at all consumers.

"for businesses, consumers' views are important in order to produce just the right kind of products for their customers and distinguish themselves from competitors.

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Edward Hickey
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