While plenty of companies are rushing to bring fully wireless earbuds to the market, the phenomenon is already old hat for Earin.
The company launched its first product way back in 2015 to mixed reviews, following a success crowdfunding campaign.
This CES, the startup is back for more with the M2, a pair of extremely small buds featuring built-in touch control.
Of course, a lot has happened in the days since the company offered up its first generation product, including entries from such hardware giants as Apple and Samsung.
Not to mention what is sure to be a glut of likeminded products this week in Vegas.
But hopefully the company s experience with its first-gen product will help make the M2 a contender.