But before those companies owners or marketers spend money on ad production and placement, they should take a few minutes to answer five ad-related questions.
These questions might seem obvious to some, but just because something is plain to see or understand does not mean it is unimportant.
So before you buy your next ad, consider these questions.
For your advertising message to resonate with them, have some idea of whom your customers are and what things are important to them.
There is also qualitative information, like which social networks they use, how they feel about politics, and what YouTube channels they watch.
First, understanding customer qualitative preferences will help you write your advertising copy and develop your ad creative.