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Cadillac Has a Very Fancy Car Subscription Plan For Very Wealthy People

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Joshua Herbert

At some point, somebody at Cadillac asked themselves what they could do to make the lives of the wealthy even easier.

The answer they came up with, it seems, is BOOK by Cadillac.

BOOK by Cadillac is not, as you might assume, a nice book filled with Cadillacs.

It is in fact a first-of-its kind luxury vehicle subscription service.

Basically, it gives you access to a fleet of fancy driving machines: For $1,500 £1,213 per month, BOOKers will have various Cadillac models at their disposal, minus the less cool parts of owning a car, like financing, maintenance, and insurance.

That flexibility, according to Cadillac, is one of two major benefits of BOOK; the other is the possibility of easily switching between, say, an Escalade and a CTS.

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Joshua Herbert
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