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Ericsson on the Iphone: ”A real skittelefon”

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Carlton Barr
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the Year 2007 worked telekomjätten Ericsson very hard to pave the way for the mobile internet .

Still was blind to the revolution that Apple's new smartphone would create.

the Man came up to the where the phone meets no technical specifications whatsoever so you sent out in the organisation was that it does not need to be worried about , " says Åse Lindskog, who was then head of media relations at Ericsson.

That someone said in the lead was that it was a real skittelefon

At the time, made Ericsson the actual mobile phones.

But when they got to see a prototype of Apple's masterpiece was the judgment not gracious.

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Carlton Barr
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