Last year, Apple launched the book, Designed by Apple in California that is a historical tribute of their own products.
Now it has been released in Sweden.
With its 300 pages and 400 photos, it has taken Apple 8 years to complete the book that puts all the focus on the product design language.
the Preface is written at Jony Ive and the the book is if anyone cares?
printed on German paper with the edges in matte silver, and the Low Ghost-ink.
You can undeniably have an opinion that Apple choose to celebrate themselves with a book of his own.