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New players look to dominate e-commerce in 2017

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Howard Marsh
Jan 19, 2017 15:10
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Competition among e-commerce platforms has been fierce historically, with a few names controlling the lion s share of the market.

However, new data gathered by SimilarTech signals a seismic shift in the pecking order of ecommerce platforms in 2017.Examining data across tens of millions of sites, SimilarTech s research shows which e-commerce platforms are gaining steady traction and which are stagnating.

The graph below shows the market share of the largest ecommerce platforms across the top million sites online today:And here are the fastest-growing platforms in the e-commerce space for 2016 based on adoption rate:The key takeaways:Although players such as ePages and Zen Cart may not yet be household names compared to Magneto or Shopify, 2017 may be the year these platforms hit the mainstream, said SimilarTech marketing director Daniel Buchuk.Meanwhile, WordPress-based WooCommerce experienced massive adoption last year, as did fourth-place Shopify.

While these particular platforms may already be quite well known in the world of e-commerce, the number of new sites adding to them could spell bad news for Magneto.

While Magento is the undisputed leader when it comes to ecommerce software among the biggest websites, there are players that are growing at a much faster rate, which means this ranking could look very different by the end of 2017, said Buchuk.Yotpo, a platform for using customer reviews and photos as marketing assets, offers dedicated plugins for many of the surging platforms, and the company s data analysts saw installation trends that echo the SimilarTech report s findings.

For example, Yotpo s plugin installation rate year-over-year 2015 vs. 2016 grew by 178 percent on WooCommerce and 112 percent on Shopify.Referring to emerging ecommerce platfroms, Yotpo CEO Tomer Tagrin emphasizes the need for modern e-commerce platforms to keep up with the ever-changing nature of selling products online.

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Howard Marsh
Jan 19, 2017 15:10
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