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Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

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Samuel Norton
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How Millennials and Baby Boomers Consume User-Generated Content Infographic

47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts.

However, each generation shared a relative distrust of content created by brands.

This infographic shows the generation gap of UGC.

Survey: 60 percent of voice users want more answers and fewer search results

People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it s fast, doesn t require reading, and gives you fewer answers to sort through.

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Samuel Norton
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