Video game giant Activision Blizzard has started a new consumer products division and hired former Mattel and Disney veteran Tim Kilpin as that group s CEO and president.The Santa Monica, California-based game publisher said the move will further leverage its content and create new ways for audiences to connect with the company s franchises and characters.
Activision Publishing, Blizzard Entertainment, and King Digital s consumer product teams will join Kilpin in the new division.
Inspiring play, competition, and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment, said Activision Blizzard CEO Bobby Kotick in a statement.
Under Tim s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.
The company said the new division is a strategic pillar in its expansion of the platforms through which it offers its franchises to audiences.
The other pillars include interactive content, television and film, competitive gaming and mobile.