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Medium will try to save its media business with subscriptions

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Richard Skaggs

The digital self-publishing platform will release a consumer subscription product in the next month, Medium CEO Ev Williams announced at the Upfront Summit Thursday.

It's going to be an upgrade to your Medium experience."

The news comes almost a month after Medium laid off 50 people, a third of its total staff, and closed its offices in Washington, D.C. and New York City.

Medium, now over four years old, does generate revenue through advertising, but it hasn't been enough.

The company had a shakeup, including layoffs, in June 2015, where, again, Williams took to Medium to share his vision on digital media: "Medium is not a publishing tool.

The number of posts nearly quadrupled from 1.9 million in 2015 to 7.5 million in 2016, according to Medium's year in review.

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Richard Skaggs
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