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How Fullscreen is trying to turn YouTube stars into premium TV you’ll actually pay for

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Ronnie Allen
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Fullscreen is betting it can spin YouTube talent into shows you ll pay good money for every month.

That service, which costs US$5.99 per month and is focused on 18-to-25 year olds, puts Fullscreen into competition with heavyweights like Netflix and Hulu, as well as a slew of more niche upstarts.

But the primary aspect that sets Fullscreen apart is its focus on YouTube stars and personalities, many of whom Fullscreen develops through its network business, which helps manage and promote a whopping 75,000 of them.

Fullscreen will identify a YouTuber with talent, and then work to get a show onto the Fullscreen premium subscription service.

That s something the industry is still figuring out, and there have been some missteps along the way.

YouTube star Issa Rae scored a Golden Globe nod this year for her new HBO show, Insecure, but both of Netflix s recent bets on social media stars, Miranda Sings and Vine star Cameron Dallas, were trashed by its subscribers.

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Ronnie Allen
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