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How Self Publishing Can Create a Solid Brand

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John Ruybal

It's a big question in the business space: Is it better to self-publish a book or pitch it to a big publisher?

And with self publishing becoming easier than ever, Amazon has become loaded with best-sellers.

Books published in 2016 only have about a 1 percent chance of ever seeing the shelves of a bookstore, begging the question: Why publish at all?

In 2015, Jared Kleinert published 2 Billion Under 20, a book highlighting millennial entrepreneurs making world-changing moves.

The book did well at first, but as with most large publication books it had a limited life cycle and Kleinert had limited rights.

On Jan. 17, 2017, Kleinert released his follow up, 3 Billion Under 30.

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John Ruybal
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Zupyak is a free content platform for publishing and discovering stories, software and startups.