You want to make more money from your website.
Once you start to understand the gravity of the problem you realize that to maximize your conversion rates, you re staring into an iterative testing void that could last for months and cost a small fortune.
Likelihood — which launches today — has kept its Intelligent Creative platform hidden away in a six-month beta program and appears to be quite remarkable.
Right out of the gate, it takes only moments to implement Likelihood and get it working for you.
Implementing Likelihood is straightforward and low-touch for marketers — engineering/development doesn t need to do anything, Rob Seaman, the company s CEO, told me.
Likelihood ingests data via existing tag management systems, and marketers can publish creatives from Likelihood via their CMS or A/B testing tool.