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Affiliate Marketing: Time to Adopt Attribution Rules?

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Val Strefeler
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Deciding who should receive affiliate-marketing commissions is increasingly important.

Content-based affiliates that typically introduce new customers to brands started seeing a steady decline in conversions.

This attribution technology allows affiliate managers to place a value on specific touch points in the clickstream.

Rules vary from ignoring the closing affiliate to splitting commissions for all affiliates involved in the transaction process.

Bloggers, influencers, and social media marketers are being heavily recruited to affiliate marketing.

Consumers do not necessarily shop only on their favorite ecommerce stores.

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Val Strefeler
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