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Fujifilm launches new cinema lens series designed for performance, affordability

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Danny Knackstedt
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Designed for both Fujifilm and Sony mounts, the new lens line from Fujifilm is a response to the trend toward using still lenses for video because of their affordability -- though no official price has been released yet.

The trend towards using traditional cameras over camcorders for videos has manufacturers taking note — and Fujifilm is the latest to introduce a line of lenses designed specifically for high resolution video.

Today, Fujifilm unveiled the MK cinema lens series in both Fujifilm X mount and Sony E mount full frame variations.

The series starts with two lenses, the MK 18-55mm T2.9, available in March, and the 50-135mm T2.9, expected to launch this summer.

Along with introducing the new series, Fujifilm also shared today a lens roadmap that has the company releasing new still lenses as well as an XF 80mm f2.8 stabilized macro later this year.

In 2018, the company expects to release an ultra-wide-angle zoom and a telephoto prime after numerous requests from professional photographers, Fujifilm says.

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Danny Knackstedt
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