It goes without saying that the spontaneous combustion of Samsung’s Galaxy Note 7 was a big deal, but rarely do we get an opportunity to see the impact of tech gaffes on public sentiment quantified.
A new Harris Poll ranking the “reputation quotient” of the 100 most recognizable brands in the United States provides just that, and the picture isn’t good one for Samsung.
In fact, it’s pretty dire.
In last year’s reputation ratings, Samsung landed in the seventh position out of 100 companies, beaten only by Amazon, Apple, and Google on the tech side of things.
Fast forward to today, and Samsung has found itself barely squeezing into the top half of the chart with the number 49 spot on the rankings.
As big of a drop in the charts as it has taken, it’s interesting to note that Samsung’s actual reputation rating only actually dropped from 80.44 to 75.17.