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Navigating Self-Publishing Or What Two Successful Business Women Call Indieworld

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James Baichan
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“A funny thing happened on the way to my retirement…” It’s the first sentence in Julie A. Gerber’s and Carole P. Roman’s book, “Navigating Indieworld: A Beginner’s Guide to Self-Publishing and Marketing Your Book.”

Roman goes on to say in the book's introduction that “Indieworld”—a term she coined to describe the world of independent- or self-published writers—is “a vast entity filled with a universe of people driven to do the same thing…A different breed of people live there, yet we all have the same agenda.

Oh yes, and make a small fortune in the process.”

She said people in Indieworld are seeking what she calls the three F’s: Fame, Fortune and Fulfillment on their way to a dream of “Fifty Shades of Gray” status “without getting screwed.”

The “Fifty Shades of Gray,” trilogy was that once-in-a-lifetime self-publishing phenomenon of 2011 that has sold more than 125 million copies in 52 languages worldwide, with two movies to its credit so far.

Roman said she “fell through the rabbit hole of independent publishing” in 2012 when her oldest son encouraged her to attempt to write a book—a new direction to take in life that might ease the pain of her mother’s death.

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James Baichan
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