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Car companies are now coming to MWC too

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Manuel Darcangelo
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There are four automotive manufacturers at the Mobile World Congress 2017 in Barcelona this year: Daimler, BMW, Ford, and Peugeot.

And if CES is any indicator, expect more to follow in the next few years.

Peugeot is going the furthest in bringing a world-premiere concept car to MWC, the Peugeot Instinct.

The car demonstrates the company’s partnership with the Samsung Artik Cloud IoT connectivity platform, which aggregates data from smartwatches, smartphones, social networks, and more.

The Peugeot and another partner, the data science company Sentiance, use the data to make profiles of the vehicle’s user.

(Since the goal here is autonomous mobility, “driver” isn’t really the right word.)

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Manuel Darcangelo
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