Much like Sony and EA before it, Microsoft has decided it's not just content with selling games as a one-off purchase.
Instead, it's doing its own subscription service that costs $10 a month.
Xbox Game Pass, as it's being called, is more like EA Access than PlayStation Now.
That means there's no streaming involved, and users get to download games in their entirety with no usage limits.
Microsoft is promising over 100 Xbox One and backwards compatible Xbox 360 games, and subscribers will be offered exclusive discounts on the eligible titles (and their respective DLC) should they decide they want to properly own a copy for themselves.
Well not properly own, because it's all digital, but you know what I mean.