Ready for some real talk?
Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations.
To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model.
The model aims to help B2B companies understand what an effective model looks like, how you can evaluate your own, and what’s involved in making strides towards a fully-matured content operation—to really make mom proud.
Within our framework, content operations include four key capabilities:
Alignment: Strategy and prioritization processes