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Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

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Clarence Cohen
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The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer estimated on Tuesday.

Facebook’s US growth will exceed 32 percent in 2017, higher than eMarketer previously predicted.

Google is expected to see ad revenues increase 14.8 percent in the US this year, largely due to its overwhelming position in search and growing dominance in mobile search.

Google’s search ad revenue share will increase by 16.1 percent to account for 77.8 percent of the US search market this year, up from 75.8 percent market share.

Display to remain Facebook’s domain

Facebook will take US ad share from Google, Twitter and Yahoo in 2017, eMarketer predicts.

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Clarence Cohen
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