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The best voice-interface lessons from SXSW 2017

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Dana Millard
Mar 16, 2017 16:10
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The sheer scale of SXSW can be overwhelming for those looking for guidance on the next big thing.

I went to Austin with one mission in mind: to zero in on conversational interfaces.2017 has huge potential for widespread adoption of conversational interfaces.

It follows promising work by early adopters such as Activision, Burberry, and H, which proved the early promise of the humble chatbot.Meanwhile, voice assistants like Alexa and Google Assistant are shaping the connected home, providing us with fluid, intuitive access to services and products.But there’s more still to come as the field develops.

I believe every business should equip itself with a chat strategy to guide how its audience speaks and engages with it.It sounds like a daunting prospect, but this year SXSW was chock-full of expert advice and debate to help guide that process.One of the first sessions I attended this year asked Are Biometrics the New Face of Surveillance?With a panel including the FBI, biometric experts Kairos, and privacy activist Cory Doctorow, it was an arresting debate.

Its core subject — procuring and securing personal data — is also fundamental to the future success of conversational interfaces.Its early slot in the SXSW programme shows the importance of these issues.

While conversational interfaces are picking up momentum for good reason, it’s vital that the systems behind them are robust enough to provide security while also delivering a smooth user experience.The rightful victims of this shift are passwords and PINs – who wants to shout out their bank details to complete an online order using voice?

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Dana Millard
Mar 16, 2017 16:10
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