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Femtech startup Elvie raises $6 million for its kegel tracker

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Jason Kowalski
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Pelvic floor muscles may not be the sexiest topic, but they are crucial to a woman’s sexual health and well-being.

Kegel exercises, which help maintain these muscles, certainly aren’t new, but Elvie has found a way to make them slightly more amusing by developing a kegel tracker that connects wirelessly to an app.

The London-based startup announced today that is has raised an additional $6 million in funding.Pelvic floor problems, such as urinary incontinence, can occur when the pelvic floor muscles are stretched, weakened, or too tight.

Although women can experience this at an early age, it’s usually more common after certain life stages, such as pregnancy, childbirth, and menopause.“When healthy and toned, the pelvic floor is vital as it lifts and holds your core and abs, assists with bladder control, and contributes to sexual satisfaction,” wrote CEO and cofounder Tania Boler, in an email to VentureBeat.

“The stronger your squeeze, the higher the gem lifts.”The startup claims to have worked with doctors and physiotherapists to create personalized training programs, as well as with data scientists who are working to optimize the training regimen for each user.Elvie’s kegel tracker costs $200 — it is sold on Elvie’s website, Amazon, John Lewis, Goop, and Violet Grey and is currently being sold in 59 markets.

Customers include actresses January Jones and Gwyneth Paltrow, as well as reality TV star Khloé Kardashian.

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Jason Kowalski
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