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This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

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Jose Hilton
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Our rants and raves cover a book on America’s “most dangerous huckster” and deconstruct a definition-centric content debate; then we close the show with an example of the week from Abbott Labs.

Teens and tweens are a print-hungry audience (20:21): In a Q interview posted on the Min magazine website, Bauer Media Group Editorial Director Brittany Galla talks about the benefits of print when it comes to connecting with passionate young readers.

As a parent, I am encouraged by the opportunities discussed here, since I’m always pushing my own children to have a greater appreciation for the print medium.

Robert concurs, and points out that the ubiquity of digital media consumption among teens and tweens right now emphasizes the unique value that print now represents as a differentiating medium.

Research shows video is the new blogging (28:00): In a new post on his Convince & Convert blog, Jay Baer contends that we are entering a “no-read” era, as video content’s popularity continues to climb higher and higher.

For example, according to a new benchmark report from Vidyard, businesses are creating approximately 18 videos a month – a cadence that Jay says is on par with many businesses’ blogging habits.

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