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Full Circle Insights Launches ABM Solution

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Marcel Carroll
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Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

Full Circle Insights launched a lead-to-account matching solution called Matchmaker, which enables marketing and sales teams to engage prospects with lead matching, lead conversion, and lead assignment.

The solutions program, which utilizes full account context and targeting, will give sales, revenue, and marketing operations managers the ability to generate and convert leads with account-based marketing, sales, and analytics.

Built on the Salesforce platform, Matchmaker will automatically link leads to brand accounts with fuzzy matching logic, a technique used in computer-assisted translation as a special case of record linkage.

“The main thing Matchmaker accomplishes is solving the workflow issues of traditional marketing,” said Feng Hong, senior product marketing manager at Full Circle Insights.

“With more technology tools though, there is more and more data, and this will give brands a better ability to weed out the unusable data from the usable.”

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Marcel Carroll
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