Join us for this live webinar on Web Personalization Thursday, October 22 at 10 a.m. Pacific, 1 p.m. Eastern.
A few years ago, if the theme of “personalization” had emerged in your marketing circles, most industry people would have referred to Amazon as the gold standard.
Amazon still is the Prime, free-shipping standard when it comes to knowing what products I want and when I want them.
By way of personalization, Amazon transformed online shopping into a web experience (and we know how many times “customer experience” comes up in marketing meetings).
Companies of all sizes are following Amazon’s lead and many have been seeing huge results.
In fact, according to VB Insight analyst Andrew Jones, in his latest report on website personalization, 87 percent of those companies have seen a lift of at least 5 percent in their most important metrics.