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Full Circle Insights raises $4.7 million Series B to make marketing count for more than just leads

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Julian Dunkelberger

Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Partners and Salesforce Ventures.

Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop new products.

I caught up with CEO Bonnie Crater to talk about the exploding nature of the sales tech landscape and where her company fits within the spectrum of hundreds of companies and $10 billion in funding for the total sales tech landscape.

“We call it marketing performance management,” Crater said.

“Marketers today struggle to figure out which campaigns are impacting revenue.

Full Circle Insights does this process of calculating attribution through a variety of methods, which can be customized for each client.

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Julian Dunkelberger
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